OVERVIEW

FreightWaves SONAR 4.0 was released in May 2019 at the Transparency19 event in Atlanta. SONAR is a freight intelligence platform that provides real-time data for the freight industry. It enables companies and individuals to make strategic decisions rather than reacting to the chaos happening in the market. FreightWaves wanted a video to kick off their demo presentation of the release of SONAR 4.0.

SOLUTION

The result was a video that communicated all the many forces that cause volatility in the freight markets, creating tension with stressful music, distorted imagery, and suspenseful copy. At the same time, the video concludes with SONAR set up as the beacon of hope.

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My Role: Creative Direction, Copywriting, Video Editing & Animation.

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